Back in the day, Sydney Kings stars Dwayne McClain and Leon Trimmingham were as big as you could get in Sydney sport. Both were ubiquitous in Australian basketball in their respective eras and dominated both on the court and in the marketing arena -- pulling fans to games and pushing them to spend their hard earned cash on products outside of the realms of basketball.

McClain, known as the D-Train, has been argued by many as perhaps the most talented import that Australian basketball has ever seen. He played 105 games for the Kings from 1991-1993, averaging 25.4ppg and ripping the hearts out of more than one opponent with buzzer-beating finishes. McClain had that rock-star charisma and smoothness that attracted people to him -- he was the Michael Jordan of Australian basketball in many ways at that point in time. Whilst tearing apart opposing defences, he marketed his own line of D-Train Reebok Pumps off the court and appeared in commercials for brands as big as CityRail (Sydney trains) and Coca-Cola.